This policy governs the processing of personal data by the KMDA and the processing on the various websites of the KMDA (“Websites”).
This policy does not affect and must be read in conjunction with all other conditions provided to you at any time (such as subscription conditions, general terms and conditions, photography conditions, etc.).
Considering the importance of this Policy, the KMDA strongly recommends you study them carefully. By using the Website, you declare that you have read, understood, and accepted this Policy. By providing personal data on the Website and using the Website, you accept the processing of this data as set out in this Policy.
The KMDA cannot be held liable for any inaccuracies or errors in the texts on the Websites.
If the Websites contain links to other websites, the KMDA cannot be held responsible for the contents of these websites, as the KMDA does not control or govern these external Websites.
1. Data protection legislation
The KMDA will comply with all applicable data protection legislation, both national, European, and international, with respect to all Personal Data received.
Personal Data will be considered “all information about an identified or identifiable natural person. An identifiable person is a natural person who can be directly or indirectly identified using an identifier, such as a name, identification number, location details, online identifier, or elements specific to that person's physical, physiological, genetic, mental, economic, cultural, or social identity)” (“Personal Data”).
This Policy does not apply to the data you share through linked websites. If the KMDA creates a link to another website, the privacy and cookie statement of the website in question must be consulted to determine what happens with the Personal Data.
2. Purposes of the processing
KMDA will process all Personal Data you provide for the following purposes based on the legal ground of “legitimate interest”.
- Processing data for purchases and delivering products, e.g., entrance tickets, subscriptions, etc.
- Processing registrations, including registration forms and competition forms.
- Responding to your inquiries, including reservation forms, contact forms, competition forms, and application forms;
- Responding to your job application (such as an application form);
- Tracking the required personal and medical data when visiting a first aid station;
- Creating a profile for purchases on the Website;
- Answering the email you send to the email addresses listed on the Website;
If you have given explicit permission for this, your Personal Data will also be used for:
- Processing your registration for our newsletter;
- Sending direct marketing, newsletters, campaigns, and promotions;
- Displaying personalised advertisements;
- Analysing the pages visited on the websites;
- Sending invitations to our events.
You can revoke this permission at any time by using the “unsubscribe” button in the newsletter or by contacting KMDA.
2.1 Information and marketing mails
KMDA may send informative marketing communication, both online and offline, to the provided Personal Data.
Informative communication is designed to keep you informed about important changes and practical information. These may include changes related to events, parking options, pricing, and other practical details.
Marketing communication aims to provide you with commercial messages, discounts, invitations to events, and more.
You can always revoke your permission for marketing communication by unsubscribing through the newsletter or by sending an email to firstname.lastname@example.org. KMDA will consider the revocation of your permission from the moment it is received.
2.2 Cameras and footage
Security cameras have been installed in all the KMDA locations for the purpose of security. These cameras will always be labelled with the icons required by law. If you have any questions about this, you can always contact email@example.com.
Photographers may be present at visits and events organised at a KMDA location and pictures and footage may be taken. This footage will be captured during regular opening hours and exhibits. If you object to the use of specific pictures or footage, please submit your objections to firstname.lastname@example.org with a detailed description of the relevant footage and its location of publication, providing the most accurate information possible. The KMDA will take all necessary actions after receiving the revocation or objection as soon as possible.
Any pictures taken will be kept by the KMDA or the processors engaged by the KMDA for taking these pictures.
3. Transferring personal data
The KMDA will not sell, rent out, distribute, or otherwise make your Personal Data commercially available to third parties, third countries, or international organisations, except when there is a legal basis, like a payment platform.
The provided Personal Data will only be processed by the KMDA in the context of the visit to parks or buildings of the KMDA, the organisation or sponsoring of events, or participation in events organised at the KMDA. In the case of events, selected data will also be shared with the event organiser (first name, surname, and email address). These Personal Data will only be transferred at the request of the organiser.
The KMDA will not be liable for the processing of Personal Data by the organiser in question but will impose strict organisational and technical conditions on this processing. We refer to the general terms and conditions of the organiser for the further processing of the Personal Data by this party.
In case of promotional campaigns and discounts (such as company discounts, employee discounts, and the like), Personal Data may be shared with the organiser (such as the employer) for identification purposes. These Personal Data will be shared at the organiser's request, following a limited risk evaluation by the KMDA.
In case of restructuring operations or a transfer of activities of the KMDA during which it restructures, transfers, or ceases its company operations, or if the KMDA goes bankrupt, your Personal Data may be shared with new entities or third parties. The KMDA may need to disclose your Personal Data based on a court order or in order to comply with laws or regulations. The KMDA will always reasonably attempt to inform you in advance unless this is not permitted based on statutory limitations.
4. Duration of the processing
5. Security of Personal Data
The KMDA implements organisational and technical measures to safeguard Personal Data against destruction, loss, falsification, unauthorised access, or improper disclosure to third parties, or any other non-permitted processing.
The KMDA can never be held liable for any direct or indirect damage arising from the incorrect or unlawful use of Personal Data by any third party.
You are responsible for any use of the Website from your computer, IP address, and identification details, as well as for preventing the disclosure of your login credentials and code.
The KMDA provides its employees with access to Personal Data to ensure a high level of service. An equal level of security is guaranteed for this purpose.
6. Exercising right of data subjects
You always have the right to exercise your data subject rights. These rights include accessing, improving, limiting, supplementing, or removing your Personal Data. You can always contact the KMDA at email@example.com to exercise your rights.
Every individual always has the right to unsubscribe from each marketing email without providing a reason.
If you wish to submit a complaint about a breach of your Personal Data, you can always contact the Data Protection Officer of the KMDA at firstname.lastname@example.org or the Data Protection Authority at email@example.com.
In order to prevent abuse, we may ask you to adequately identify yourself when exercising your rights or submitting a complaint.
Cookies can be categorised into functional, preference, analytical/statistical, and tracking cookies:
- Essential cookies: are necessary for the operation of the website. The sole purpose of these cookies is to enable the operation of the website and relaying communication.
- Functional cookies: are cookies that are not strictly necessary for the operation of the website but that are desirable in order to enhance the user experience.
- Analytical/Statistical cookies: are cookies that give insight into the use of the website.
- Marketing cookies: are cookies used to monitor the browsing behaviour of visitors in order to ensure that messages and advertisements match recent search queries and websites visited.
When visiting the Website for the first time, you will be asked whether you want to accept the various types of cookies. Only the functional cookies necessary for the proper operation of the website cannot be refused.
You can always change your cookie settings or turn cookies off using a button at the bottom of this policy.
You can find an overview of the cookies used here:
|Tracking cookie preferences
|Managing session, shopping basket
|LinkedIn: tracking user preferences
|Google Analytics: analysing the browsing behaviour of a visitor on the website
|Google Ireland Ltd
|LinkedIn: statistic overview across various sites
|Google: Information for displaying advertisements
|Google Ireland Ltd
|Facebook: Information for displaying advertisements
|Meta Platforms Ireland Ltd
|Youtube: Information for displaying advertisements
|Google Ireland Ltd
|LinkedIn: Information for displaying advertisements
- Making changes through the website: use the “Managing cookies” button at the bottom of this Policy.
- Making changes through the third parties:
- Making changes through your browser: this differs per browser. If necessary, consult the help feature of your browser. You can also find out how to remove previously saved cookies here.
You can find more information about how to do this by visiting the following links:
Firefox en Firefox (mobiel)
Chrome en Chrome (mobiel)
Safari en Safari (mobiel)
Amendments to this policy
This Policy was last revised in October 2023.